INTELLCLUSTER · COMPARE

Google Analytics 4 vs Plausible vs PostHog

Three very different answers to 'how should a 2026 SaaS measure usage.' Free vs privacy-first paid vs product-analytics-first.

FIG 1 — THE OPTIONS
01
Google Analytics 4
02
Plausible
03
PostHog
FIG 2 — SUMMARY
  • Plausible wins for simple marketing sites that need privacy-first compliance by default.
  • PostHog wins for product teams — funnels, session replay, feature flags in one tool.
  • GA4 is still powerful but heavy, privacy-fragile, and complex for casual users.
FIG 3 — DEFAULT CRITERIA & WEIGHTS
Privacy & cookie compliance
weight 9/10
Ease of setup
weight 7/10
Depth of product analytics
weight 6/10
Price
weight 7/10

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